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Executive Director, Cranbrook Tourism

Deadline to apply: March 31, 2018
Start Date: June 1, 2018

Do you have the ability to lift the spirit of a room, are you an innovator, do you answer the alarm each morning with an interest to make magic happen?

If you answered yes to these questions, the Cranbrook Tourism’s Executive Director position is for you.



Cranbrook Tourism is the destination marketing organization (DMO) for the City of Cranbrook and Region. We have an outstanding board and five years of secured funding based on an approved MRDT application to British Columbia’s Ministry of Financing with strong community support. A 3% approval on a hotel tax began Jan. 1, 2018 and is valid through Dec. 31, 2023.

WestJet recently added Cranbrook as a destination, with flights commencing June 20, 2018.

Four years of community consultations have occurred, while DMO best practices have been accrued. The community is primed to “dive into” economic development via tourism.

The Opportunity

The Cranbrook Tourism Association (Cranbrook Tourism) seeks a dedicated Executive Director to support the organization in its next phase of growth.

The Executive Director is pivotal to the success of marketing and promoting Cranbrook and Region as a preferred, year-round destination for leisure, business and nature-based travel. The goal is to attract more visitors, grow the visitor economy and contribute to improved quality of life for residents.

The Executive Director, in consultation with a voluntary Board of Directors, is responsible for the strategic direction of Cranbrook Tourism, and establishing and executing its major goals and objectives. The candidate will oversee the programs, including analyzing and evaluating their effectiveness and train and support staff. The successful candidate will represent Cranbrook Tourism with stakeholders, leveraging relationships and alliances for funding and ongoing development.

Key roles of the Executive Director include:

• Organizational Leadership – Provide leadership, including building corporate character and community standing, demonstrating commitment to creating a vibrant visitor economy, fostering excellent staff performance, and ensuring Cranbrook Tourism achieves its full potential.

• Governance – Support the Board of Directors, updating the organization’s Business Plan, and (with input from the Board), establish, track and report on performance measures that ensure the organization’s purpose and objectives.

• Planning & Accountability – Prepare annual operating plans consistent with the business plan and other planning documents (e.g., Marketing Strategy). Prepare regular management reports outlining progress related to our objectives.

• Budget & Financial Management – Develop board-approved annual operating and other project budgets, ensuring the operations are financially sustainable, and not on a net deficit basis. This includes participating in all Board meetings, developing service contract agreements, regulating expenses, monitoring cash flow, and preparing financial reports for the Board. Search for funding possibilities for future marketing and operational projects and assist in preparing funding proposals for future work of the Association. Reports expected include: (a) regular activity logs (b) expense accounts (c) trip reports, (d) monthly reports, (e) reports to board meetings, and (f) final reports.

• Stakeholder Relationships – Develop relationships with stakeholders, including visitors, financial partners, tourism operators, local First Nations, suppliers, and residents.

• Partnership Building – Develop and maintain effective partnerships with tourism marketing agencies including, Destination BC, Kootenay Rockies Tourism, and other community DMOs. Attend conferences and meetings presented by other organizations relevant to Tourism Cranbrook’s mandate.

• Destination Marketing and Community Tourism Awareness Building – Help develop and implement the tourism marketing tactical plans and community tourism awareness building initiatives.

Qualifications and Skills

• Tourism/brand marketing knowledge, techniques and processes, providing leadership to your team and drive development of a strategic plan.
• Genuine passion for nature and travel.
• Good understanding of the consumer decision-making funnel.
• Exceptional written and oral communication skills.
• Experience working with destination marketing organizations and attractions is a bonus, but a record of aligned experience will be considered.
• Experience in the tourism/cultural industries, or environmental/social sciences preferred.
• Track record of long-term relationships with clients and agencies.
• Ability to organize, plan and prioritize workload involving multiple projects simultaneously.
• Desire and ability to develop and motivate an effective and positive team.
• Self-motivated.
• Drive creative thinking, testing and trying new methods and technology to keep programs fresh and vibrant.
• Public speaking experience an asset.
• Reliable transportation and willingness to travel.
• Flexible schedule, including weekends and evenings as needed, including on short notice.
• Preferred, not mandatory – a degree from a post-secondary institution and a minimum of nine years work experience.

This is a full time, salaried position, based in Cranbrook, British Columbia.

Expected start date: May 1, 2018

Salary will be commensurate with experience. If you believe you are the right candidate with the required competencies, please submit your resume and cover letter.
Deadline for applications: March 31, 2018, 6:00 p.m. MT. We thank all those who apply, however only those selected for an interview will be contacted.

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Benefits include:

^$75,000-$80,000 salary + health/dental
^3 weeks paid vacation
^Travel/conference expense budget
(approved marketing plan and budget)
^Leading what will be one of North America’s leading destination marketing organizations
^Working off five years worth of foundation and momentum building for the organization.